I Can’t Believe It’s Not Butter! Had a Makeover!

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I have really been trying to step up my game when it comes to eating and preparing healthier foods. When I cook it has to be food that I can get my kids to eat. Lunch and snack time is really where I have been focusing on so far this year. We get into a lunch/snack time rut, and end up eating the same things over and over again. It is so boring and probably are not always the healthiest choices.

Unilever North America has also recently tried to make some healthier options, and gave I Can’t Believe It’s Not Butter! a makeover both inside and out! The new I Can’t Believe It’s Not Butter! has an all new recipe made with real, simple ingredients like a delicious blend of plant-based oils, purified water and a pinch of salt and no artificial preservatives.

I Can't Believe It's Not Butter!

I Can't Believe It's Not Butter!

The new I Can’t Believe It’s Not Butter! is the first Unilever spread to be made with non-GMO sourced ingredients. The new spreads can be part of an overall healthy, balanced diet and provide a source of good fats – monounsaturated and polyunsaturated fats – similar to those found in avocados, walnuts and almonds, and can be part of an overall healthy, balanced diet. This new recipe is offered in the Original, Light, and Olive Oil varieties.

The recipe not only received a makeover, but so did the package! The redesign results in a new, rectangular shape that is more space-efficient in the refrigerator, dishwasher safe (top rack only), reusable and recyclable where facilities exist. The redesign will eliminate about 552,000 pounds of plastic from the waste stream per year. This is roughly the weight of Air Force One.

I Can’t Believe It’s Not Butter! is now made in a newly renovated facility in New Century, Kansas, which currently sends “zero waste” to landfill, with a commitment to be 100% powered by renewable energy by 2020.

I Can't Believe It's Not Butter!

I Can't Believe It's Not Butter!

I love that I can use I Can’t Believe It’s Not Butter to help me and my family get some healthier fats with no GMO’s! I can substitute it in all my favorite recipes or Halli’s favorite put it on a muffin! I Can’t Believe It’s Not Butter! also has lots of recipe ideas on their website. I also know I will be reusing the container again and again. Make sure you check your local grocery store for the new I Can’t Believe It’s Not Butter! You will love the taste of the new recipe and so will your family.

I Can't Believe It's Not Butter!

About Megan

Megan loves being a stay at home mom to a busy boy Hayden (10) and sweet girl Halli (6). She has been happily married to her ridiculously good looking husband for 11 years. She also enjoys blogging, trying new recipes to cook or bake, girls nights, fashion, and reading. You can also find her on twitter and instagram @fourheartsproject

Comments

  1. Sarah L says

    I stopped eating this when I was going organic and non-GMO. Sorry that it’s not organic, but the rest of their makeover is better.

  2. Julie Wood says

    I am so thrilled that I Can’s Believe its not Butter is making this spread without any GMO! I think this is great! I love this butter and the squirt spray! I use it all the time!

  3. vickie couturier says

    havent tried it yet but im going too,,sounds like it will be better

  4. Nicole Dz says

    Glad they did this with no GMO’s, that is pretty big to me. Love the whole new design! Going to have to try the Olive Oil varieties. Good for them!

  5. Rebecca Parsons says

    I always liked I can’t believe it’s not butter but have more respect and want to get it now because of their non GMO.

  6. Em Mahr says

    I really appreciate that it’s made with non-GMO sourced ingredients. My favorite is the olive oil variety. I’t amazing how much plastic from the waste stream will be eliminated simply by redesigning the package!

  7. Richard Hicks says

    I have been eating this for a while and it is still as good as before the makeover!

  8. Melissa S says

    I love I can’t Believe it’s not butter for baking, it tastes better to me than any other butter substitute.

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